Graphic designer and director of the Stedelijk Museum in Amsterdam from 1945 to 1963, Willem Sandberg was driven by an unshakeable faith in art. During those years, he commissioned his own works, creating posters and catalogues for the museum himself. His typographic style, sober and refined, is characterized by a taste for asymmetry, a predilection for lower case letters, the use of vibrant color, kraft paper and torn letters.

Associated with his visionary conception of a museum without boundaries open to the outside world, his playful, elegant and generous work played an exemplary role in making modern and contemporary art accessible to the greater public.