Florence Inoué

First a director then a graphic designer, Florence Inoué did not quite perform the leap one may imagine, since, in both fields, she works with the same material: words. After assisting stage directors such as Werner Schwab, she directed Act III of Valère Novarina’s Babble of the Dangerous Classes, a play that, as its title indicates, takes words – an outpouring of words – as its subject. A self-taught enthusiast fascinated by words, she later developed an interest in graphic design. With Guillaume Rannou and David Poullard, she created the collective À-ce-qu’on-dit, whose goal is to extend the limits of the French language, to stretch and knead it, in order to question our linguistic habits through in situ graphic interventions or publications. In 2007, for instance, they installed the monumental inscription “L’air de rien” [innocent seeming; or more literally “as though it were nothing”] on a façade in Fontenay-sous-Bois. In 2006, they published Précis de Conjugaisons Ordinaires, in which everyday locutions were placed into the infinitive, then conjugated into all modes and tenses.


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